When it comes to marketing for your small business, we know your time is precious.

If you’ve got 1 hour make it count!

With just 60 minutes, you can create a meaningful impact on your marketing.

Today, we’re walking you through a quick and effective 1-hour marketing audit that’ll help you see what’s working, what’s not, and where to focus. 

Ready? Let’s dive in. 

Step 1: Review your current marketing channels

Start by taking stock of all the platforms you’re using—social media, email campaigns, website, even print marketing. 

• What’s working? Look for areas where you’re getting strong engagement, leads, or conversions. 
• What’s not? Spot any underperforming channels or tactics that feel like a waste of time and money.
  

Tip: Keep it simple—grab a notebook or spreadsheet and jot down the key highlights and challenges for each channel. 

Step 2: Identify your top-performing content 

Which posts, emails, or campaigns have been the most successful? 

Look for patterns in engagement. Is a certain type of post or message always a hit? 

Check analytics to identify content that resonates—be it a heartfelt story, a valuable tip, or an irresistible offer. 

This exercise helps you double down on what’s working and refine future efforts to connect with your audience. 

Step 3: Analyse your audience 

Are you reaching the right people with your marketing?

• Check if your current followers, subscribers, or leads align with your ideal customer profile. 
• Review feedback, comments, or analytics for clues—are people engaging because your message resonates, or are they missing the point? 

If your messaging isn’t hitting home, consider tweaking your tone, imagery, or targeting. 

Step 4: Test and tweak 

You don’t need to overhaul your entire strategy in an hour. Instead, focus on small, impactful changes. 

• Update an email subject line to make it more engaging. 
• Test a new call-to-action (CTA) on your website. 
• Tweak the wording in an ad to better match your audience’s language. 

Monitor how these changes perform—it’s all about small, continuous improvements. 

Step 5: Set a goal for the next month 

A successful marketing audit isn’t just about reflection—it’s about direction. Use your insights to define one clear, measurable marketing goal for the month ahead. 

• Want to boost engagement? Aim for a 10% increase in social media interactions. 
• Need more leads? Set a target for email sign-ups or website inquiries. 

Whatever you choose, having a goal keeps you focused and gives your marketing purpose. 

Why this 1-hour audit works 

Small businesses often juggle competing priorities, leaving marketing on the backburner. But by dedicating just one focused hour to this process, you can: 

• Identify quick wins to improve your strategy. 
• Gain clarity on what’s worth your time and energy. 
• Lay the foundation for consistent, meaningful growth. 

Remember, marketing doesn’t have to be overwhelming. Bite-sized efforts add up over time. 

Not sure where to start? 

That’s where we come in. At CoLab Marketers, we help small businesses like yours take control of their marketing with personalised, actionable strategies. Book a free discovery call today, and let’s chat about how we can help you elevate your marketing game—even if you’re short on time. 

About CoLab Marketers 

With a background working with diverse businesses ranging from not-for-profit organisations to multi-million dollar clients, we knew we could leverage our skills to create meaningful impact in small companies we care about. We specialise in helping businesses with the marketing they know they need, but don’t have time to do. We partner with brands intentionally, which means we’re committing to a long term, win-win partnership. We are as invested in your success as you. By working with us, you’re gaining a strategic partner dedicated to your goals, no matter the size of your business or your marketing challenges. We want to drive positive change for small businesses, championing your growth through collaborative partnerships.

About Lottie

Lottie is a driven marketing leader with a passion for customer-centric content. In her previous role as Head of Social Media for a $1.5B tech start-up, Lottie oversaw the firm’s cross-channel marketing activity and helped grow its customer base by 150%. She has experience working in both B2B and B2C for 7+ years. Lottie brings innovation, determination, and a restless spirit to every project.

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